A new religious movement (NRM) is a religious community or spiritual group of modern origins, which has a peripheral place within its society's dominant religious culture. NRMs can be novel in origin or part of a wider religion, in which case they are distinct from pre-existing denominations. Religious studies scholars contextualize the rise of NRMs in modernity, relating it as a product of and answer to modern processes of secularization, globalization, detraditionalization, fragmentation, reflexivity, and individualization. Some NRMs deal with the challenges posed by the modernizing world by embracing individualism whereas others seek tightly knit collective means.