Length contraction is the phenomenon of a decrease in length of an object as measured by an observer which is traveling at any non-zero velocity relative to the object. This contraction (more formally called Lorentz contraction or Lorentz–FitzGerald contraction after Hendrik Lorentz and George FitzGerald) is usually only noticeable at a substantial fraction of the speed of light. Length contraction is only in the direction parallel to the direction in which the observed body is travelling. This effect is negligible at everyday speeds, and can be ignored for all regular purposes. Only at greater speeds does it become relevant. At a speed of 13,400,000 m/s (30 million mph, 0.0447) contracted length is 99.9% of the length at rest; at a speed of 42,300,000 m/s (95 million mph, 0.141), the length is still 99%. As the magnitude of the velocity approaches the speed of light, the effect becomes dominant, as can be seen from the formula: