Amplitude modulation (AM) is a modulation technique used in electronic communication, most commonly for transmitting information via a radio carrier wave. In amplitude modulation, the amplitude (signal strength) of the carrier wave is varied in proportion to the waveform being transmitted. That waveform may, for instance, correspond to the sounds to be reproduced by a loudspeaker, or the light intensity of television pixels. This technique contrasts with frequency modulation, in which the frequency of the carrier signal is varied, and phase modulation, in which its phase is varied.