World Victory Road (
WVR) is a defunct
Japanese Mixed Martial Arts (MMA) organization which promoted the
Sengoku Raiden Championship (
SRC) in
Japan. The organization was formed in 2007 following the purchase of
PRIDE FC by
Zuffa. It operated in conjunction with the Japan Mixed Martial Arts Federation (JMM). The Sengoku championship was broadcast on
Fuji TV and pay-per-view in Japan, and on
HDNet in United States.