Press Play is the fourth studio album by American hip hop artist Sean "Diddy" Combs, released October 17, 2006 on Bad Boy Records. It is his first album under the "Diddy" stage name and the first release distributed by Warner Music Group's Atlantic Records, which acquired his Bad Boy label in 2005. Press Play features several guest contributions from hip hop and R&B musicians, producers, and ghost writers. Primarily dance-pop and hip hop-oriented in sound, it is a loose concept album that contains lyrical themes concerning the ups and downs of a relationship.