Henry Robinson Luce (April 3, 1898 – February 28, 1967), was an American magazine magnate who was called "the most influential private citizen in the America of his day". He launched and closely supervised a stable of magazines that transformed journalism and the reading habits of upscale Americans.  Time summarized and interpreted the week's news; Life was a picture magazine of politics, culture, and society that dominated American visual perceptions in the era before television; Fortune explored in depth the economy and the world of business, introducing to executives avant-garde ideas such as Keynesianism; and Sports Illustrated explored the motivations and strategies of sports teams and key players. Counting his radio projects and newsreels, Luce created the first multimedia corporation. He was born in China to missionary parents. He envisaged that the United States would achieve world hegemony, and, in 1941, he declared the 20th century would be the "American Century".