Emmett B. "Branch" McCracken (June 9, 1908 – June 4, 1970) was an American basketball player and coach. He served as the head basketball coach at Ball State University from 1930 to 1938 and at Indiana University Bloomington from 1938 to 1943 and again from 1946 to 1965. McCracken's Indiana Hoosiers teams twice won the NCAA Championship, in 1940 and 1953. McCracken was inducted into the Naismith Memorial Basketball Hall of Fame as a player in 1960.