Bandcamp is a privately held company founded in 2007 by former Oddpost co-founders Ethan Diamond and Shawn Grunberger, together with programmers Joe Holt and Neal Tucker; providing an online music store launched in 2008, as well as a platform for artist promotion, that caters mainly to independent artists. Artists who use Bandcamp are provided with a customizable microsite where the music they create can be uploaded and shared. All tracks can be played for free on the website and users are most often provided with the option to purchase the album or a specific track at customizable prices, and sometimes are given the option to pay more than required for the album/track.