The seduction community, also known as the pick-up artist or PUA community, is a movement of men whose goal is seduction and sexual success with/access to women. Members of the community often call themselves pickup artists (PUA). The community exists through Internet newsletters and weblogs, marketing (e.g. banner ads, seminars, one-on-one coaching), forums and groups, as well as over a hundred local clubs, known as "lairs".