A
page view (PV) or
page impression is a request to load a single
HTML file (
web page) of an
Internet site. On the
World Wide Web, a page request would result from a web surfer clicking on a
link on another "page" pointing to the page in question. This should be contrasted with a "
hit", which refers to a request for any
file from a
web server. There may therefore be many hits per "page" view since an HTML "page" can be made up of multiple files. On balance, page views refer to a number of pages which are viewed or clicked on the site during the given time.