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Memetics
This article is related to the study of self-replicating units of culture, not to be confused with
Mimesis
.
Memetics
is a theory of
mental content
based on an analogy with
Darwinian evolution
, originating from the popularization of
Richard Dawkins
' 1976 book
The Selfish Gene
.
Proponents describe memetics as an approach to
evolutionary models
of cultural
information transfer
.
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