A marathon is an event in which viewers or readers engage many hours-worth of media (film, television, books, YouTube videos etc.) in a condensed time period. This phrase represents a two-fold shift from binge-watch in that it incorporates other media (not just television) and it reduces the negative connotations associated with bingeing. In the 2014 book Media Marathoning: Immersions in Morality, Lisa Perks describes media marathoning as a “comprehensive and complimentary phrase” that “connotes a conjoined triumph of commitment and stamina. This phrase also captures viewers’ or readers’ engrossment, effort, and sense of accomplishment surrounding their media interaction.”  Netflix Executive Todd Yellin is quoted as saying "I don't like the term 'binge,' because it sounds almost pathological. 'Marathon' sounds more celebratory."