An
instant rebate or sometimes
instant savings, is a
marketing strategy or
gimmick in which a product is either advertised at a specific price, or at a discounted price, where the discount is applied at the time of purchase. For example, the store may advertise a
widget for $9.99, but with a $5
instant rebate, the price is $4.99. Or the product may be advertised as $4.99 with a $5 instant rebate.