Hypoallergenic, meaning "below normal" or "slightly" allergenic, was a term first used in a cosmetics campaign in 1953. It is used to describe items (especially cosmetics and textiles) that cause or are claimed to cause fewer allergic reactions. Hypoallergenic pets still produce allergens, but because of their coat type, absence of fur, or absence of a gene that produces a certain protein, they typically produce fewer allergens than others of the same species. People with severe allergies and asthma may still be affected by a hypoallergenic pet.