A custom motorcycle is a motorcycle with stylistic and/or structural changes to the 'standard' mass-produced machine offered by major manufacturers. Custom motorcycles might be unique, or built in limited quantities. While individual motorcyclists have altered the appearance of their machines since the very first days of motorcycling, the first individualized motorcycles specifically labeled 'Custom' appeared in the late 1950s, around the same time as the term was applied to custom cars. In the 1960s, custom artisans like Arlen Ness and Ben Hardy created new styles of custom bikes, the chopper. In the 1990s and early 2000s, very expensive customs such as those built by Orange County Choppers, Jesse James's West Coast Choppers, Roger Goldammer  became fashionable status symbols. There are also companies that are bringing back pin striping, such as Kenny Howard (also known as Von Dutch) and Dean Jeffries from the 1950s, with a continued effort to keep pin striping alive. The choppers of the 1960s and 1970s fit into this category.