Tour promoters (also known as
concert promoters or talent buyers) are the individuals or companies responsible for organizing a live
concert tour or special event performance. The tour promoter makes an offer of employment to a particular artist, usually through the artist’s
agent or
music manager. The promoter and agent then negotiate the live performance
contract. The majority of live performance contracts are drawn up using the
American Federation of Musicians (AFM) standard contract format known as the
AFM Performance Agreement.