The casual subculture is a subsection of association football culture that is typified by football hooliganism and the wearing of expensive designer clothing (known as "clobber"). The subculture originated in the United Kingdom in the early 1980s when many hooligans started wearing designer clothing labels and expensive sportswear such as Stone Island, CP Company and Lacoste in order to avoid the attention of police and to intimidate rivals. They did not wear club colours, so it was allegedly easier to infiltrate rival groups and to enter pubs. Some casuals have worn clothing items similar to those worn by mods. Casuals have been portrayed in films and television programmes such as ID, The Firm and The Football Factory.