Virgin Mobile Canada is a provider of postpaid and prepaid wireless voice, text and data communications services throughout Canada. Launched on March 1, 2005 as a joint venture between Virgin Group and BCE, BCE took sole ownership on July 1, 2009 when it closed a deal to purchase the stake it did not already own. Virgin Mobile calls its customers 'Members' and offers a Member Benefits program, which provides its customers with special offers, discounts, and VIP experiences.