Turkish television series are wildly popular both in Turkey and internationally, and place among the country's most well known economic and cultural exports.Turkey world's second highest TV series exporter after US. The television drama industry has played a pivotal role in increasing Turkey's popularity in the Balkans, the Caucasus, Russia, Latin America, Independent Turkic countries, Central Asia, Pakistan, Azerbaijan , Iran and the Arab world. In a survey carried out in 16 Middle Eastern countries by the Turkish Economic and Social Studies Foundation, three out of four of those surveyed said they had seen a Turkish television series. Turkish television shows are almost always available in multiple languages, dubbed or subtitled to fit the target country's language. The success of tv series has boosted tourism as well, as visitors are keen to see the locations used for their favourite shows. The Turkish tv series immense international popularity has been widely commented on as a social phenomenon.