Tuluá (pronounced /toolu-wA/ ) is a city located in the heart of the Cauca Valley, Colombia Valle del Cauca, Colombia. A major industrial and commercial center, it is the region's fourth largest city after Cali, the department capital, Buenaventura and Palmira. Founded around 1741 by Juan de Lemos y Aguirre, it has a population of approximately 200,000 inhabitants. It is also known as the Corazón del Valle (meaning 'The Heart of Valle'), as La Villa de Céspedes ('Town of Céspedes', named after the naturalist Juan María Céspedes) and Tierra Fácil ('Easy Land' in the native language).