Trace is a quarterly, internationally distributed magazine with the tagline, "transcultural styles + ideas". It focuses on urban culture and has featured on its cover some of the most significant black artists and models of the last decade, including Snoop Dogg, Mary J. Blige, Biggie Smalls, Diddy, Iman, and Naomi Campbell - many of them before they were household names. It was founded in 1996 by Claude Grunitzky, who is still the chairman and editor in chief.