This Is the End is a 2013 American disaster  black comedy film based on Jay and Seth versus the Apocalypse by Jason Stone, produced, written and directed by Seth Rogen and Evan Goldberg in their directorial debut, and stars Jay Baruchel, Rogen, James Franco, Jonah Hill, Danny McBride, Craig Robinson, Emma Watson, Rihanna, and Michael Cera. The film centers around a group of real life actors playing ficitionalized versions of themselves, in the aftermath of a global apocalypse. The film premiered at the Fox Village Theater on June 3, 2013 and was released on June 12, 2013 by Columbia Pictures, with a re-release on September 6, 2013. This Is the End grossed $126 million on a $32 million budget. This Is the End was released on DVD and Blu-ray on October 1, 2013.