The Co-operative Food, commonly referred to as the Co-op (and stylised as "The co-operative food" since 2013), is a brand devised for the grocery business of the consumer co-operative movement in the United Kingdom. The brand is commonly understood to represent one supermarket business though this is not true as it is used by over 15 different co-operative societies which operate over 4,000 outlets. Successor to Co-op Welcome and a range of regional formats, the latest version of the brand was introduced in 2008 with a significant advertising campaign. Customers of many of the larger UK co-operative societies can earn an annual share of the profits at any of "The Co-operative Food" branded stores in proportion to purchases through The Co-operative Membership scheme.