George Lewis "Tex" Rickard (January 2, 1870 – January 6, 1929) was an American boxing promoter, founder of the New York Rangers of the National Hockey League (NHL), and builder of the third incarnation of Madison Square Garden in New York City. During the 1920s, Tex Rickard was the leading promoter of the day, and he has been compared to P. T. Barnum and Don King. Sports journalist Frank Deford has written that Rickard "first recognized the potential of the star system."