The Strand Magazine was a monthly magazine founded by
George Newnes, composed of short fiction and general interest articles. It was published in the United Kingdom from January 1891 to March 1950, running to 711 issues, though the first issue was on sale well before Christmas 1890. Its immediate popularity is evidenced by an initial sale of nearly 300,000. Sales increased in the early months, before settling down to a circulation of almost 500,000 copies a month which lasted well into the 1930s. It was edited by
Herbert Greenhough Smith from 1891 to 1930. The magazine's original offices were in Burleigh Street off The Strand, London. It was revived in 1998 as a quarterly magazine.