Sony Pictures Networks India Pvt. Ltd. is an
Indian company (previously known as
SET India Pvt. Ltd and then
Multi Screen Media Pvt. Ltd.) which handles
Sony Pictures' diversified interests in India. Initially, the corporation was formed only to run its
television broadcasting business but since then has expanded with the time to overlook the other businesses of its parent which were established as separate units earlier. The group now includes a motion pictures corporation (
MSM Motion Pictures), television distribution business (
MSM Media Distribution) and digital entertainment business which operates the OTT service
Sony LIV, apart from the flagship umbrella corporation which undertakes its flagship television broadcasting business under its chief 'Sony' brand as well as independent brands i.e.
AXN and
Animax which includes 16
SD channels, 6
HD channels, 1
SD channels and 2
Upcoming HD channels (as of 18 January 2016). As with any other subsidiary of multi-national media corporation, SPN has been seen using its platform of various TV channels to promote the sister concerns
Sony Pictures Indias mega-releases from Hollywood and bigger musical "bets" from
Sony Music India.