Simca (, Mechanical and Automotive Body Manufacturing Company) was a
French automaker, founded in November 1934 by
Fiat and directed from July 1935 to May 1963 by
Italian Henri Théodore Pigozzi (born
Enrico Teodoro Pigozzi, 1898–1964). Simca was affiliated with
Fiat and then, after Simca bought
Ford's French activities, became increasingly controlled by the
Chrysler Group. In 1970, Simca became a subsidiary and brand of
Chrysler Europe, ending its period as an independent company. Simca disappeared in 1978, when Chrysler divested its European operations to another French automaker,
PSA Peugeot Citroën. PSA replaced the Simca brand with
Talbot after a short period when some models were badged as Simca-Talbots.