Serge Lang (June 6, 1920 – November 21, 1999) was a French journalist, alpine skier, and the founder of the alpine skiing World Cup. As a journalist he covered alpine skiing, cycling, and other sports for five major publications. In the mid-1960s, he envisioned a season-long series of ski races, which became the World Cup skiing circuit. He continued to guide the growth of the World Cup and the sport of ski racing over the next two decades.