Savile Row (pronounced ) is a street in Mayfair, central London. Known principally for its traditional bespoke tailoring for men, the street has had a varied history that has included accommodating the headquarters of the Royal Geographical Society at 1 Savile Row, where significant British explorations to Africa and the South Pole were planned; and more recently, the Apple office of the Beatles at 3 Savile Row, where the band's final live performance was held on the roof of the building.