Santana is an American Latin rock band formed in San Francisco, California in 1967 by Mexican guitarist Carlos Santana. The band first came to widespread public attention when their performance of "Soul Sacrifice" at Woodstock in 1969 provided a contrast to other acts on the bill. This exposure helped propel their first album, also named Santana, into a hit, followed in the next two years by the successful Abraxas and Santana III.