Santa Cruz Guitar Company is an
American manufacturer of
acoustic guitars, located in
Santa Cruz, California. The company was started in 1976 by luthier Richard Hoover, who is reputed to have "trained some of the most accomplished contemporary luthiers in his workshop", and investors Bruce Ross and William Davis. They produce somewhere between 500 and 700 guitars a year, and their instruments are known for being "some of the world’s finest steel-string guitars" with characteristics described as "being highly resonate and having a complexity of overtones".