Sang Nila Utama (literally the "main indigo"; or if pronounced differently, Nila = "moon" or Neela= "blue" or "indigo" and Utama = "primary" in Sanskrit), a Srivijayan prince from Palembang, legendarily founded the Kingdom of Singapura in 1299. His official style, Sri Maharaja Sang Utama Parameswara Batara Sri Tri Buana, translates as "Lord Central King Batara of Three world Realms", signifying his lordship over Palembang, Bintan and Singapura. Sang Nila Utama strengthened his position by establishing powerful relationships with China, and an envoy of the Chinese emperor officially recognised him as the ruler of Singapore in 1320. He died in 1347; his son, Paduka Seri Wikrama Wira succeeded him.