Roger Price (March 6, 1918 – October 31, 1990) was an
American humorist, author and publisher, who created
Droodles in the 1950s, followed by his collaborations with
Leonard Stern on the
Mad Libs series. Price and Stern, who met when they were writers on the
Tonight show, became partners with Larry Sloan in the publishing firm
Price Stern Sloan.