Rodeo Drive is a two-mile long street, primarily in
Beverly Hills, California. Its northern terminus is its intersection with
Sunset Boulevard and its southern is its intersection with Beverwil Drive in the city of
Los Angeles. The name is most commonly used
metonymically to refer to a three block stretch of the street north of
Wilshire Boulevard and south of Little Santa Monica Boulevard, which is known for its luxury-goods stores. The larger business district surrounding Rodeo, known as the "Golden Triangle," which extends from
Wilshire Boulevard to
Santa Monica Boulevard, is both a shopping district and a major tourist attraction.