Rank Xerox was formed in 1956 as a joint venture between the Xerox Corporation of United States (aka Haloid Photographic) and the Rank Organisation of the United Kingdom, to manufacture and market Xerox equipment initially in Europe and later in Africa and Asia. A further joint venture between Rank Xerox and Modi Group in India formed Modi Xerox (now Xerox India) to manufacture and sell Xerox equipment in the Indian subcontinent.