Quite Interesting Limited is a British research company, most notable for providing the research for the British
television panel game QI (itself an abbreviation of
Quite Interesting) and the Swedish version
Intresseklubben, as well as other
QI related programmes and products. The company founder and chairman is
John Lloyd, the creator and
producer of
QI, and host of the
radio panel game
The Museum of Curiosity, which also uses Quite Interesting Limited for its research.
John Mitchinson is the company's
director and also works as head of research for
QI.