Poverty Bay is the largest of several small bays on the east coast of New Zealand's North Island to the north of Hawkes Bay. It stretches for from Young Nick's Head in the southwest to Tuaheni Point in the northeast. The city of Gisborne is located on the northern shore of the bay. The name is often used by extension to refer to the entire area surrounding the city of Gisborne. Poverty Bay is the home of the iwi Te Aitanga-a-Mahaki, Rongowhakaata and Ngai Tamanuhiri.