"Pop Culture" is a
mash-up song created by Hugo Pierre Leclercq, better known by his stage name,
Madeon. The song was created on-the-fly by Leclercq, at the time when he was seventeen years old, using 39 samples from other popular songs, mixed using
Ableton Live software controlled with a
Novation Launchpad. Leclercq recorded video of him creating the mix which he uploaded to
YouTube on 11 July 2011. The video went
viral within a few days, and since has seen more than 31 million views. The video drew attention to Leclercq and would lead to him becoming signed by
Columbia Records and launching his music career.