Parental Advisory (abbreviated PAL) is a warning label first introduced by the Recording Industry Association of America (RIAA) in 1985 and later adopted by the British Phonographic Industry (BPI) in 2011. It is placed on audio recordings in recognition of excessive profanities or inappropriate references, with the intention of alerting parents of potentially unsuitable material for younger children. The label was first affixed on physical compact discs and cassette tapes, and it has been included on digital listings offered by online music stores to accommodate the growing popularity of the latter platform.