Parental Advisory (abbreviated
PAL) is a warning label first introduced by the
Recording Industry Association of America (RIAA) in 1985 and later adopted by the
British Phonographic Industry (BPI) in 2011. It is placed on audio recordings in recognition of excessive profanities or inappropriate references, with the intention of alerting parents of potentially unsuitable material for younger children. The label was first affixed on physical
compact discs and
cassette tapes, and it has been included on digital listings offered by
online music stores to accommodate the growing popularity of the latter platform.