The Orlando Magic is an American professional basketball team based in Orlando, Florida. The Magic compete in the National Basketball Association (NBA) as a member club of the league's Eastern Conference Southeast Division. The franchise was established in 1989 as an expansion franchise, and such notable NBA stars as Shaquille O'Neal, Penny Hardaway, Patrick Ewing, Grant Hill, Tracy McGrady, Steve Francis, Dwight Howard, Vince Carter, and Rashard Lewis have played for the club throughout its young history. The franchise has also been in the playoffs for more than half of its existence (14 playoff appearances in 27 years).