Ora is the debut studio album by British recording artist Rita Ora, released on 27 August 2012 through Roc Nation. Ora enlisted a variety of producers such as The-Dream, Chase & Status, The Runners, Diplo, The Invisible Men and Stargate, and features guest appearances from will.i.am, J. Cole and Tinie Tempah. Musically, Ora is mainly a pop and R&B album that incorporates dance elements. Samples of the album's standard edition were made available to preview on the iTunes UK store on 9 August.