Omawumi Megbele (born 13 April 1982), known by her stage name Omawumi, is a Nigerian singer-songwriter and actress of Itsekiri ethnicity She is a brand ambassador for Globacom, Konga.com, and Malta Guinness. She's also part of the campaign called "Rise with the Energy of Africa". She gained attention as the 2007 runner-up on West African Idols, a reality TV show part of the Idols franchise. Her sophomore album, The Lasso of Truth, was reported to be a commercial success in Nigeria.