Nvidia Corporation ( ) (commonly referred to as Nvidia, stylized as NVIDIA, nVIDIA or nVidia) is an American technology company based in Santa Clara, California. Nvidia designs graphics processing units (GPUs), as well as system on a chip units (SOCs) for the mobile computing market. Nvidia's primary GPU product line, labeled "GeForce", is in direct competition with Advanced Micro Devices' (AMD) "Radeon" products. Nvidia also joined the gaming industry with its handheld Shield Portable and Shield Tablet, as well as the tablet market with the Tegra Note 7.