Now You See It... is a 2005 Disney Channel Original Movie. The film is told in Allyson's (Aly Michalka) point of view, similar to a documentary.

Now You See It may refer to:

• Now You See It (U.S. game show), a 1974–1975 game show, resurrected in 1989
• Now You See It (Australian game show), a 1985–1999 children's game show
• Now You See It (UK game show), a British television game show
• Now You See It..., a 2005 Disney television film
• "Now You See It (Shake That Ass)", a 2009 song by Honorebel
• Now You See It, an Oscar-nominated live-action short film by Pete Smith
• Now You See It, a novel by Stuart M. Kaminsky
• Now You See It (Cathy Davidson book), a 2011 book by Cathy Davidson
• Now You See It, a play by Georges Feydeau
• Now You See It, a BBC magic and entertainment show, narrated by Mel Giedroyc