The
News of the World was a national
red top newspaper published in the United Kingdom from 1843 to 2011. It was at one time the biggest selling English-language newspaper in the world, and at closure still had one of the highest English-language circulations. It was originally established as a
broadsheet by John Browne Bell, who identified crime, sensation and vice as the themes that would sell copies. The Bells sold to
Henry Lascelles Carr in 1891; in 1969 it was bought from the Carrs by
Rupert Murdoch's media firm
News Limited. Reorganised into
News International, itself a subsidiary of
News Corporation, it was transformed into a tabloid in 1984 and became the Sunday
sister paper of
The Sun. The newspaper concentrated on celebrity-based scoops and populist news. Its fondness for sex scandals gained it the nicknames
News of the Screws and
Screws of the World. It had a reputation for exposing national or local celebrities' drug use, sexual peccadilloes, or criminal acts, setting up insiders and journalists in disguise to provide either video or photographic evidence, and
phone hacking in ongoing police investigations. Sales averaged 2,812,005 copies per week in October 2010.