New Journalism is a style of news writing and journalism, developed in the 1960s and '70s, which used literary techniques deemed unconventional at the time. It is characterized by a subjective perspective, a literary style reminiscent of long-form non-fiction and emphasizing "truth" over "facts," and intensive reportage in which reporters immersed themselves in the stories as they reported and wrote them. This was in contrast to traditional journalism where the journalist was typically "invisible" and facts are reported as objectively as possible. The phenomenon of New Journalism is generally considered to have ended by the early 1980s.