The
NBA 2K series is a series of basketball video games developed and released annually since 1999. The
NBA 2K series was exclusive to the
Sega Dreamcast when it was first introduced by Sega to address
EA Sports's decision to not publish any sports games. The series was originally
published by
Sega, under the label Sega Sports and is now published by
2K Sports. All of the games in the franchise have been developed by
Visual Concepts. Its primary competitor in the marketplace is the
NBA Live series from
EA Sports.