My Little Pony: Friendship Is Magic is a children's
animated television series produced by
Hasbro Studios and
DHX Media Vancouver. The series is based on
Hasbro's
My Little Pony line of toys and animated works and is often referred by collectors to be the fourth generation or "G4" of the My Little Pony franchise. The series premiered on October 10, 2010, on The Hub
cable channel. Hasbro selected animator
Lauren Faust as the creative director and executive producer for the show. Faust sought to challenge the established nature of the existing My Little Pony line, creating more in-depth characters and adventurous settings.