McVitie's is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites in the city before completing the St. Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888. The company also operates two large manufacturing plants south of the border in Levenshulme, Manchester / Heaton Chapel, Stockport and Harlesden, London.

McVitie is a surname. Notable people with the surname include:

• George McVitie (born 1948), English footballer
• Jack McVitie (died 1967), English mobster